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A Public Shaming

Posted by BeckySharper in You Have Got To Be Fucking Kidding Me on May 16, 2009, 11:54am | 10 comments

Dear Joe The Art of Coffee:

Yesterday as I walked past your fine establishment on Waverly Place in the Village, I couldn’t help but notice the chalkboard sign you’d planted in the middle of the sidewalk:

Get Your Bikini Bod Back.  Skim Lattes Are Here!

See Why It’s Called a ‘Skinny Latte!’

Really, Joe’s?  Seriously? The only way you can sell your fucking non-fat lattes is by shaming your customers about their bodies?  That last fucking thing we need is some overpriced caffeine pusher adding to the steaming pile of bikini-related guilting that women already have to put up with this time of  year.

For the record, PilgrimSoul and I are both fans of your coffee.  But no more. We’ll be joining sarah.of.a.lesser.god at her beloved Starbucks from now on.

Sincerely, 

BeckySharper

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10 Responses to “A Public Shaming”

  1. baraqiel says:
    May 16, 2009 at 11:58 am

    AUGH. This is like when the baristas ask me, “skim, right?” about what milk I want in my hot chocolate. No, bitches! I want fatty milk! Because fat is delicious! I drink hot chocolate for joy, not to make me look good! Grumble.

    Anyway, if you are a chocolate-y kind of person, I recommend double chocolate chip fraps. They are delish on a summer’s day.

  2. bellacoker says:
    May 16, 2009 at 12:23 pm

    I used to volunteer working on a recycling project and the skim milk jugs that weren’t rinsed all turn this weird neon green color when they’re thrown away, the whole milk jugs don’t. I don’t have any meaning to place on this, but no longer drink the skim milk.

  3. Kivrin says:
    May 16, 2009 at 12:48 pm

    Becky, if you really like the coffee, then you and Pilgrim Soul should tell “Joe” what you think of the sign! If it’s a chain, I bet they have those comment cards for customers; otherwise, maybe you can tell “Joe” him/herself! Sometimes people just need to be educated, and it would suck to give up great coffee just because the owner bought into the pervasive “bikini bod” lingo. :)

  4. Pilgrim Soul says:
    May 16, 2009 at 12:56 pm

    Umm, Becky? I wih I was as strong as you, but there’s no way I can opt out of Joe’s coffee. It’s so. good. I often make a special stop on my way into work to get it.

  5. BeckySharper says:
    May 16, 2009 at 1:13 pm

    @PSoul: It’s good (and so are their baked goods), but I won’t give money to a store that fat-shames women into buying their product. Maybe Kirvin’s right and we should just let the owner know…

    @baraqiel: I get that kind of thing with diet coke. On the very rare occasions that I drink soda, I usually order regular coke–because it tastes better. But more than once I’ve been brought a diet coke in a restaurant because, obvs, I’m a woman and women don’t/shouldn’t drink real coke.

  6. PhDork says:
    May 16, 2009 at 1:55 pm

    bella, the green coloring in the jugs may have to do with whey/riboflavin content. I just made some yogurt a few days ago, and I like it thicker (“greek style”), so I strained it for 24 hours to get the whey out. I saved the whey to put in smoothies or whatever, and noticed that it’s a greenish-yellow, which is because whey is really high in riboflavin. Just a guess.

  7. Spark says:
    May 16, 2009 at 6:33 pm

    I agree with Kivrin. You should tell them the sign offends you. The “summer’s-coming-bikini-body!” thing is so common, I bet a lot of people don’t realize it’s fat-shaming until someone calls it to their attention. As for NYC coffee, I love Oren’s.
    @PhDork: Greek yogurt from scratch? Between this and the bacon cake, I’m very impressed by the Harpies’ way with the domestic arts!

  8. A Response to Joe’s Public Shaming - The Pursuit of Harpyness says:
    May 17, 2009 at 1:34 pm

    [...] the folks at Joe’s The Art of Coffee heard of my shit-fit over their “Get your bikini bod” ad for skim lattes, they sent this in response: No, [...]

  9. Say It Ain’t So, Joe - The Pursuit of Harpyness says:
    May 19, 2009 at 9:01 am

    [...] So yesterday I got an e-mail from Joe The Art of Coffee, pledging to remove the offending bikini bod ads. And yet, when I walked by their Waverly Place shop this morning, the new ad reads: Caffeine [...]

  10. I’ll have an Americano with a double shot of sexism. - The Pursuit of Harpyness says:
    December 30, 2009 at 8:14 pm

    [...] you thought Joe’s was bad, you’ll get a real kick out of Java Divas, a new coffee shop in Pasadena, Maryland. [...]

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