After the folks at Joe’s The Art of Coffee heard of my shit-fit over their “Get your bikini bod” ad for skim lattes, they sent this in response:
No, the manager didn’t realize it offended people. It was meant strictly as a joke; tongue in cheek. We serve Full Fat milk unless asked not to on all drinks, and are actually prone to think it’s silly to ruin coffee with skimmed milk. I, for one, think it tastes watery and ruins coffee, but to each their own. (ed: I tend to agree. Whole milk FTW!)
I am sorry if this joke offended. However, we give rein to our talented barista/artists to create new and different boards. I was surprised at how virulent a response was created on that blog, and think someone made a mountain out of a molehill. However, I will ask them to change it.
Of course, as I pointed out to my fellow Harpies when I read this, the “mountain out of a molehill” line is frequently invoked when a woman complains of misogyny. Because small incidents of sexism don’t matter and there’s no need to be a hysterical female about it…
That said, this was overall a thoughtful response and it sounds like they got the message. If the offending board is gone, I’ll get myself a (whole milk) latte at Joe’s on my way to work tomorrow.