In case you stopped being neurotic about all your body’s “imperfections” for just a minute, the media is here to remind you to always be vigilant! Apparently, American women are on a quest to slim down their “fat” ankles: “cankles.” This morning, the Today show ran a segment explaining why people have cankles and what they can do to rid themselves of such a gross deformity. The tone of the hosts was as disturbing as the subject matter. They were practically gleeful as they watched a personal trainer demonstrate cankle-fighting exercises. They cheerfully played along as a fashion expert showed them the most flattering trouser styles for women with cankles (hint: as long as possible). Granted, it’s not the hosts’ fault; questioning the validity of this national crisis is not in their job description.
Good Morning America covered the cankle epidemic as well, calling them “the thunder thighs of the new millennium.” The WALL STREET JOURNAL ran an article about this pressing concern last week, saying:
enough Americans are concerned about fat ankles — or “cankles” — that gyms are coming up with new ways to tone them; plastic surgeons are pushing $4,000 to $6,000 liposuction procedures to slim them; and shoe companies are offering special models designed to minimize them.
Now, the Wall Street Journal is trash, but THE WALL STREET JOURNAL ran an article about “cankles!” “This summer,” begins the accompanying video, “women have a new body part to obsess about: cankles.”
Hehe, women are so silly! Always obsessing about some body part or another and desperately trying to measure up to an arbitrary ideal!
See what I mean about tone?
My first question was “Who stands to gain from this imaginary problem?” And, judging by the WSJ article it’s gyms, plastic surgeons and shoe companies. Who stands to lose? Women. And make no mistake – all these articles and news segments are aimed at women. The more energy we spend trying to “fix” these manufactured body problems, the less energy we have to fix the real problems plaguing womanity (and isn’t that just what they want?).