Social networking sites like Facebook have provided, along with the chance to get back in touch with people you haven’t seen in 10 or 20 years, an entirely new realm of the baffling, weird, and offensive that in early days would have flown under our radars. I’m filing this one under “Hmmm.”
Although we only swap vague good wishes, I am in touch with the woman who was my very first friend (that I remember…age 4 or so) via FB. Recently, she changed her profile picture to what appears to be a company logo that reads something like “Stayin’ Home is Awesome!” (I’m purposefully paraphrasing.) Not the greatest name for a company, but I was curious what sort of business it might be, so I snooped around a little, and best I can reckon it, it’s a somewhat dubious* sell-from-home kind of deal that trades in “natural” cleaning products, and appears to have been founded by and aimed at mothers of young/school age children. Okay, do the Avon/Mary Kay/Amway/Passion Party thing, make a few bucks that you don’t just turn over to the daycare center. I get that.
But the “Hmmm” part is the name. And not just the super-casz dropped “g” and forced cheerfulness of the exclamation point. Stayin’ home may be awesome!, but you’re not just “stayin’ home.” You’re working. You’re generating income. And I bet you’re still “makin’ dinner” and “runnin’ carpool” too, among a whole host of other stuff.
Why not “Bringin’ Home a Paycheck is Awesome!” or “Bein’ an Entrepreneuse is Awesome!”? Why not “Workin’ Twice as Hard as the Huzz is Awesome!”? Why soft-pedal (not petal, or peddle, or dear merciful jones, “pettle”) the WORK part? Is that to assuage the guilty consciences of mothers who want to stay at home, but need the dough or the stimulation (“I’m still Stayin’ Home!”), or to ease the minds of breadwinner husbands who don’t want their wives careers to outstrip or outearn their own?
Even besides the sketchiness, I’m not thrilled that a company is trying to woo women by lying to them and effectively discounting their time and effort in both the private and public spheres as simply part of “stayin’ home.” It’s work.
Just like “stayin’ home” is. (And frankly, like blogging is, too.)
*Dubious because they don’t make it clear what they’re selling or how the system works on their website, instead, they use a lot of weird-beard, feel-good sentiment about “living your values” (what values?) and “creating balance” in your life. Extra sketch: they ask you to call them for info, “because of the number of requests we get on a daily basis, we do NOT send information out via email.”