Under the Bloomberg administration, New York City has distributed millions and millions of free condoms at bars and other public locations throughout the five boroughs. I think it’s a great social program, though there has been a lot of bellyaching from some quarters about “subsidizing promiscuity” and such. Blah blah blah.
The original condoms were packaged in a black wrapper, with the letters “NYC CONDOM” in brightly colored bubbles that resembled our subway line logos. You can see that here. But after three years, the city Department of Health has decided to rebrand their product with a new wrapper. And the winner is…Kinda weird. It’s based on the “power on” button familiar from computers and other electronic devices, but of course it also evokes penetrative intercourse.
I like that it’s not strictly gendered, and could reference more than just PIV sex, since condom usage is important for more than just pregnancy prevention.
But I’m not sure I like it. Power on? Get it on? Put it on? Sex = computers? Although really, my liking it doesn’t matter, since my condom usage is almost nil.
But maybe yours isn’t. What do you think? Effective? Clever? And most importantly, will dudes pick them up–and use them?