I’m sure we’ve mentioned Think Before You Pink before. Well, I’m going to mention it again, because of the latest product they’ve rightfully decided to pillory: Fried Chicken for Breast Cancer!
Yep! You too can fight for breasts everywhere, simply by gobbling up a pink paper bucket full of friiiiiiiiiiiied food. For every bucket you buy, its purveyors will give a whopping 50 cents to support research.
What’s that you say? Mass consumption of fried food is actually not good for breasts, or the women who happen to be their bearers? (Lest we forget those poor unfortunates.)
Now I like fried food (although I don’t eat chicken). I think fried food is a pleasure and a delight. It is NOT, however, any kind of solution to breast cancer. And the chicken restaurant’s decision to “honor” those who have died of breast cancer by imprinting their names on those pink buckets? Contemptible. Repellent.
You’ll notice that I’ve refrained from mentioning the company’s name, and with reason. You know who they are, anyway. So let me ask you to do a few simple things.
1) Girlcott these shameless pinkwashers.
2) Donate 50 cents (or more) to breast cancer research or the cause of your choice without getting anything in return. You know, charity, not corporate whoring.
3) Write the offending company, or their partners, the Komen Foundation, and let them know how wrong-headed and wrong-hearted their benevolent alliance is. You can address them at their own websites, or use TBYP’s link here.