We all know and love Sarah Haskins’s Target: Women, and one of her finest installations was on women and yogurt. In the intervening two years (or whatever it has been), we’ve seen more and more commercials for special, “it makes ya poop!” products (aimed at more than the gray hoodie crowd), the latest of which is called Culturelle. See, it’s got “elle” in it, so you know it’s for ladies!
It’s basically plain ol’ acidophilus, but this ad has something new in it: a human male. Granted, he’s about eight years old, but it is absolutely the first time I have seen a “it makes ya poop!” product advertised to non-women. (If you don’t count that gastro-intestinal cure-all Pepto Bismol, I guess.)I’ve drummed up a little quiz on why we haven’t seen any of these “digestive health” ads, as they are commonly euphemized, aimed at men. Choose the best answer to complete the following sentence:
“Advertisers have not targeted men as consumers for Activia, Culturelle, and similar products because:
a. men have no digestive health issues. In fact, they set their clocks by their bowels.”
b. men have no digestive health issues because men do not poop. This is why they always leave the seat up.
b. men are dainty, and mentioning anything involving elimination gives them the vapors.”
c. men are homophobic, and mentioning anything involving buttholes gives them the vapors.”
d. there is no acceptable-for-network-TV way to sell crap-aids to men in a sufficiently macho fashion.”
e. None of the above (write your answer in the space below).
Extra credit (max 5 points): Write a sufficiently macho slogan or jingle to sell crap-aids to men.