So I’m sure most of you have heard the whispers on the internet, but in case you haven’t, here’s a real tale of horror right here.
In case you don’t think that you’re really reading what you’re reading, let me assure you that you’re reading right. Wal-Mart plans on marketing ANTI-AGING makeup to tweens from 8-12. I don’t think there is a level of wrong that hasn’t been touched.
The first question that ran in my mind was “since when do little girls need makeup”? This isn’t just playing in mommy’s stuff here, this is promoting the same crap beauty standards that fuck all of us up. When I was 8 I was still rolling around in the mud and finding ways to destroy my Barbies. I remember going through that crap in my later teen years. I don’t think I need to ask how unnecessary this is. Don’t get me wrong, if you want to use makeup and it makes you feel good, then great. But why are we basically training little girls to do it?!
I have always been severely creeped out by small children wearing makeup that’s not in a play fashion and as much as I don’t want to give into the “sexualizing our young girls” thing, I can’t help but go there. I don’t think that wearing makeup will lead to overt sexuality or anything, but I do question why these companies feel the need to market to young girls and have them “look better” so to speak. What kind of unneeded attention is this going to bring?
The second question that I can’t even analyze or comment on at all is why in the HELL is it anti-aging makeup? I do not care one bit that the anti-aging materials are natural and won’t be harsh to young skin. Since when in the history of the world does a 12 year old need to shave a few years off?
I dunno. Between this and pole dancing classes geared towards kids, I’m beginning to lose my faith in society. I would definitely love to hear your thoughts on this.