The slogan says "Unique Taste. Not a single calorie."
If you enjoy the special fizz of pro-ana marketing, have a Coke Light the next time you’re in Italy. Every single fucking can or bottle is adorned with a bobble-headed cartoon skinny chick, presumably what all diet soda drinkers aspire to look like.
Looks like they use a taller, thinner can than the can used in the USA too. Hubby drinks Diet Coke, but that’s because he has type 2 diabetes, not because he wants to be thin (and he hates Coke Zero).
Yes, Vesta, it’s a taller thinner can. Although I noticed that regular Coke came in the same cans.
I would love to know the stats on what percentage of diet Coke drinkers are men. Based on my own purely non-scientific observations, I bet it’s tiny compared to the number of women. Nearly all the women I know drink diet Coke and nearly all the men I know drink regular. And I don’t think I’ve ever seen a diet Coke ad campaign that’s geared towards men—because, of course, only women are perpetually on a diet.
The charactor looks similar to the ones that are depicted in the diet coke “Maniac” advert. (I’m not going to link to a major corporate – google it).
Unfortunately to me they look like grown up Bratz dolls – and I certainly don’t want look like that. If my head was that big I think my neck would snap!
Bratz® Coke®!
Oh fudge, doncha hate when you immediately think & type something someone else already thought & typed?
@gogobooty – it’s the harpy hive mind at work and play
Becky, based on my anecdata, I’d think a healthy percentage are actually men. My brother, for example, is a Diet Coke fiend. Most people I know (men and women) who drink soda regularly (let’s say once a day) are diet soda drinkers, be it Pepsi, Coke or Sprite.
But, let’s be honest, I’m talking about an extremely biased sample here (mostly New Yorkers, all between 25 and 45, etc.).
Nearly everyone I know (although thinking about it, it’s mainly women – most of the men I know drink beer as a default) will go for diet drinks by choice.
I don’t; I like sugar, and dislike artificial chemical sweeteners, but ordering a ‘fat coke’ at a bar normally takes a couple of goes as they assume I mean a diet one.
More anecdata (when does it switch from anecdote to actual data?) for you: my husband drinks diet soda. I won’t drink any diet soda. I don’t like the taste.
@VaS: when does it switch from anecdote to actual data?
When it supports my beliefs!
I don’t like the taste of diet soda either. But the corn syrup-y/sugary-ness of the real thing grievously fucks with my blood sugar levels, so I mostly just drink seltzer.
What about noting the lack of calories screams “pro-ana” to you? Are you insinuating that the entire diet industry is “pro-ana”? Also curious about where your definition of “pro-ana” originates from?
@Kay: It’s not the lack of calories that screams pro-ana, although I’m always suspicious of the way zero-calorie non-food is marketed to women because it’s clearly not intended for their health or sustenance.
It’s the unrealistic, style-ized stick-figure image of a woman with a giant head and twiggy body. It looks like classic pro-ana “thinspiration” to me. Coke Light is being promoted with an image of a very, very, very, unrealistically, unhealthily thin woman (a drawing, true, but they could have drawn a slender normal-looking woman…and didn’t).
Nowhere did I say or insinuate that the “entire diet industry is pro-ana.”
Diet soda is so fraught.
I only like diet soda; the regular stuff is way too sweet for my taste and I can tell the difference. But I am a very fat person and I’m never on a diet. Incredulous waiters continue to bring me regular soda, perhaps not believing that I could be ordering “that” food with a diet soda.
Plus there are the jokes about fat people ordering huge meals with a diet soda to watch their figure. Always good fun. *rolls eyes*