It agreed to pull one of its irritating commercials. This one has been pissing me off since it began running, and it runs a lot.
In it, a thin white woman is seen staring into an office refrigerator, gazing at a delectable cheesecake. Her inner monologue promises to have only a tiny piece, because she was good today … She’ll eat it while jogging in place … Her next meal will be celery sticks …
JUST FUCKING EAT IT ALREADY!
A thin, white female coworker approaches and removes a container of cheesecake flavored yogurt from the fridge. A light bulb goes off in the first woman’s head. Why yes! Cheesecake flavored slime will make the perfect substitute for actual cheesecake! The first woman tells the second woman she’s lost weight recently. “Thank you!” she replies.
The National Eating Disorders Association had contacted Yoplait and its parent company General Mills, complaining that the spot normalizes disordered eating. I agree, and I’m pleased that the ad will soon be nothing but a memory. General Mills said it never occurred to them that there was anything problematic about the ad, which could be a commercial for an after-school special about eating disorders.
Speaking of skinny women who won’t shut up about “bad” food, my office had a pizza party in honor of a colleague’s retirement recently. The women I sat with all fulfilled their womanly duty to berate themselves for eating unhealthy but delicious food.
“Oh, I really shouldn’t eat this!”
“I just had pizza last week!”
“I’ll just skip the cake.”
Thanks for ruining what should be a fun occasion to eat something besides my usual sandwich and pita chips, gals! And for implying that I’m a sinful pig for having pizza AND cake without announcing my shame and guilt.
Of course General Mills didn’t think there was anything wrong with the ad. That’s just how women are.